When a Prospect Goes Silent
Choose sequence moves that create progression after silence.
The setup The prospect opened, clicked, and then disappeared. Taylor has one more good touch before the sequence starts feeling heavy. Framework Stage diagnosis Use behavior to identify the weak stage in AIDA, then let the next touch solve that stage. Read the signal Open = attention. Click = interest. Reply/meeting = action. The sequence feels thoughtful rather than repetitive. Silence after interest often means the action ask is still too expensive. The buyer clicked the case study but did not reply. What does that signal first? Given that read, what should touch four do? Now you try: a different…
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