When the CEO Says, Why Now?
Answer the executive timing challenge with a concrete why-now case.
trail threshold-line anti-pattern-callout Pressure test The CEO interrupts your recommendation with: Why now? We have a dozen priorities competing for attention. Why-now discipline A timing answer is strong only when it names the threshold that changes the decision. Recommendation first, timing threshold second, supporting evidence third. Frame the timing How do you open your answer? Handle the skepticism The CEO responds: Why can this not wait until the next review? What do you say next? Now you try Fresh situation: the CFO asks why a pilot extension needs approval this week rather than next month. What is the strongest reply…
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