Skip to main content
DECISION-MAKING5 MIN READ

Work through the second-order cost of a yes

Quantify the downstream cost of a seemingly small decision using second-order thinking.

A customer asks for a custom CSV report. It takes 30 minutes once. Should you say yes casually? Immediate cost 30 minutes x $85/hour = $42.50 first-order labor cost The first-order cost is small enough to look harmless. Behavior trained Sales and Customer Success learn that custom CSVs are available on request. The second-order issue is not the first report; it is the expectation. Repeat cost 8 requests/month x 0.5 hours x $85/hour = $340/month Plus switching cost and roadmap distraction Now the decision is a recurring operating process, not a favor. Decide the exception type Second-order answer Do not…

Read the full lesson

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in

← Back to library
Contact us