Use Discover and Define work to turn packaging complaints into a design brief before creating concepts.
The fastest route to a better pack is often one hour slower at the start. Discover Open the problem before you open the file. Gather the channel facts, shopper task, use moment, damage data, claim constraints, sustainability goals, and cost limits. The goal is not a huge research phase; it is enough evidence to stop the team from treating opinions as requirements. Define Turn the evidence into a brief. A strong definition names the user, the context, the problem, and the success measure. "Make it premium" is not a design problem. "Help a first-time buyer recognize the refill format in…
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