Convert a broad delegated outcome into aligned sub-outcomes, measures, and boundaries.
Hannah owns reduce onboarding churn, but the outcome is too broad for one owner to steer without decomposition. Top intent -> sub-outcomes -> evidence -> owners and boundaries The common shortcut is to decompose directly into tasks. That creates progress theater: many boxes can close while the churn condition remains unchanged. Top intent State the condition: new customers stay because the first 30 days match expectations and produce visible value. This keeps the team from treating churn as a generic satisfaction problem. The intent points to expectation, value, and early experience. Sub-outcomes Define smaller conditions: accurate sales expectations, clear first…
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