Deliver Bad News Without Drifting

You need to tell a client the launch will slip two weeks and cost another $18,000. You want to cushion it. Cushioning is how people miss the news. > Bad news gets worse when people have to hunt for it. Respect means clarity plus care Bad news needs two forms of respect: clarity and care. Clarity means the core fact appears early, without a maze of background. Care means you do not drop the fact and disappear into policy language. Use this sequence: purpose, fact, impact, ownership, next step, space. Purpose explains why you are saying it directly. The fact…

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