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DELIVERING-BAD-NEWS5 MIN READ

Delay the Client Launch Without Hiding

Deliver confirmed bad news before all details are complete without speculating or hiding.

The launch miss is confirmed. The root cause is not. What should Andre do now? Call the client now with the confirmed miss, the unknowns, and the exact time for the next update. Correct. This gives knowledge without speculation, acknowledges impact, and creates a strategy step the client can plan around. Wait until Engineering finishes root cause so the message sounds complete and confident. Completeness is not worth a late surprise. The client needs the confirmed reality now so they can prevent downstream damage. Send a brief email saying there may be a risk, then follow up when the team…

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