Fit Plus Intent Beats Score Inflation
Build a simple scoring logic that balances company fit with buying intent.
The teach A score should predict commercial value, not reward busyness. Start with fit. Fit points describe whether the lead belongs in your target market: company profile, role seniority, region, use case, and customer segment. These signals change slowly and keep the model anchored to the accounts you actually want. Then layer intent. Intent points describe whether the lead is moving toward a buying conversation now: demo requests, pricing returns, trial activation, comparison-page visits, or repeat visits to a high-stakes use-case page. Finally, add negative scoring. A student email address, an excluded geography, a job title with no buying influence,…
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