MQL to SQL Is a Contract, Not a Vibe
Define MQL and SQL in a way that improves handoff quality instead of creating argument fuel.
The teach A funnel stage is useful only when it changes what the company does next. That is the hidden logic behind MQL and SQL. In a demand-generation system, MQL is marketing's release signal. It means the lead has shown enough fit and enough intent to leave general nurture and enter a faster path. SQL is sales' acceptance signal. It means a human seller can spend scarce time here because the opportunity is real enough to justify it. That distinction matters because volume is cheap to fake. If every ebook download becomes an MQL, the dashboard feels healthy while the…
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