Quick Reference: The Demand Gen Scorecard Deck
Recall the core language and contrasts behind MQL, lead scoring, and funnel velocity.
What is the simplest useful distinction between MQL and SQL? MQL is marketing’s release signal; SQL is sales’ acceptance signal. MQL says the lead crossed a defined fit-and-intent threshold. SQL says sales sees enough real potential to spend direct time now. What is the difference between fit and intent? Two jobs, one score A balanced score uses both. Fit without intent is early; intent without fit can be expensive noise. “They clicked a lot, so why would we not send them to sales?” A campaign lead looks active, but the account is low-fit or outside the core segment. Your line…
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