Sort: Fit, Intent, or Noise?
Sort common demand-generation signals into fit, intent, and noise categories.
Sort each signal into the bucket where it belongs most often. Fit signal Intent signal Noise or weak signal VP of Operations title at a target-industry company Pricing-page revisit within three days Opened a generic newsletter twice Company size matches your enterprise segment Requested a product demo Downloaded a broad thought-leadership guide with no follow-up activity Works in an excluded geography Multiple teammates joined the product trial this week Belongs to a target account already in active expansion planning A dashboard is full of behavior, but not all behavior should move a lead closer to sales. If your team cannot…
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