Design a Referral Ask with B=MAP
Design a newsletter referral prompt by increasing motivation, ability, and timely prompting.
Readers like the newsletter, but the referral footer gets almost no clicks. Fogg Behavior Model: Behavior = Motivation + Ability + Prompt The common trap is raising the prize before reducing friction. Bigger rewards can attract low-fit subscribers and still fail if the reader does not know who to share with or what to say. Motivation Tie the ask to a reader-helping moment: 'Know another ops lead building next quarter's plan?' The reader is motivated by being useful to a peer, not by doing marketing work for you. Ability Provide a one-click referral link and a prewritten forward line they…
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