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DESIGN-THINKING5 MIN READ

Choose the First Research Move

Choose a research method that matches the uncertainty in early discovery.

What should Maya do first with six hours of research time? Observe four users attempting setup and ask what they expected at each hesitation Send a survey asking users to rank the five proposed setup improvements Ask the sales team which feature prospects mention most often during demos Run an internal brainstorm about how to make setup feel more delightful Observation plus contextual questions fits empathize mode and reveals the job, anxiety, and workarounds behind abandonment. Opinion survey Behavior observation

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