DESIGN-THINKING5 MIN READ
Coach a Founder Off the Feature List
Coach a solution-focused leader toward problem evidence and prototype learning.
Leo L Founder 1 Pressure 2 Reframe 3 Commit A founder wants 14 features in six weeks because competitors have them. Feature parity can drain the runway without proving the job. Ambition into evidence A coaching dialogue should honor urgency while redirecting to JTBD and rapid testing. The roadmap is a hypothesis portfolio. Leo says: We are behind. I need the team to build these competitor gaps now. How should Mira respond? Leo says: The job is procurement proof, but customers keep asking for a dashboard. What should Mira say?
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