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DESIGN-THINKING5 MIN READ

From JTBD Interview to Test Plan

Move from interview evidence to a focused prototype test plan.

Interview handoff A vivid quote is pulling the team toward anomaly alerts. Vivid evidence still needs synthesis. Quote to job to test Translate customer language into a job before choosing the prototype. Evidence gets stronger when each inference is named. Extract Step 1 What should Omar pull from the interview first? Define Step 2 Which job statement is strongest for turning the interview into design criteria? Prototype Step 3 What should the first prototype test before the team discusses delivery channels? Now you try Step 4 Fresh case: a teacher says grading software makes parents angry. What first test follows…

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