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DESIGN-THINKING5 MIN READ

Prioritize Ideas Without Killing Novelty

Choose idea-selection criteria that preserve learning value as well as feasibility.

How should the team prioritize ideas at this stage? Select a small portfolio using job fit, testability this week, and potential to reveal surprising learning Choose the easiest idea to build because fast delivery is the best evidence of progress Let the senior designer pick the concept with the strongest creative vision Run a popularity vote and prototype only the idea with the most total dots At prototype stage, the team should optimize for learning, not just shipping confidence. A portfolio preserves novelty while keeping constraints real. job fit testability surprise safe bet learning bet

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