Recognize when to move from solution talk back into discovery.
Principle: Do not treat the first plausible solution as the problem definition. The Move The first diamond asks you to widen before you decide. Gather observations, hear user stories, and map the context of use. Only then define the challenge tightly enough that ideation has a target. Why It Works Premature solutioning feels efficient because it creates a concrete plan. It is often expensive because the plan optimizes around internal language rather than user progress. JTBD gives discovery a spine: what situation triggers the struggle, what progress the person wants, and what makes the outcome acceptable. Practice Lens When a…
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