Develop The Business Model, Not Just The Deal
Evaluate whether a business-development opportunity strengthens the whole model.
A strategic deal is only strategic if the model can repeat it. The operating idea The Business Model Canvas keeps BD from judging opportunities only by near-term revenue. It lays out how a business creates, delivers, and captures value through connected blocks: customer segments, value propositions, channels, relationships, revenue streams, key activities, key resources, partners, and costs. The mechanism is interdependence. A deal that improves one block can weaken another: a new channel may require new onboarding, new support, or a different pricing model. Business development often lives at the edge of the model, where partnerships, new segments, strategic accounts,…
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