Use COM-B to diagnose the barrier behind partner activation before choosing an enablement intervention.
Activation stall A certified referral partner has sent zero leads after 45 days. A second webinar may look helpful, but COM-B asks what ingredient is missing before adding content. COM-B lens Capability + Opportunity + Motivation = Behavior Activation happens when the partner can do the behavior, has a real chance to do it, and wants to do it now. Choose the intervention that fits the missing ingredient. Do not prescribe training until you know capability is the actual blocker. 01 Check capability 02 Check opportunity 03 Check motivation Step 1 The partner passed the LMS quiz, but no one…
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