Diagnose an Assisted Channel Before Cutting It

A prospecting paid-social program shows weak paid-and-organic last-click value but stronger data-driven credit. Leadership wants to know whether to cut it. Assess an assisting channel in three steps: confirm role, test customer economics, then make the budget call on the next dollar rather than the historical screenshot. The common trap is protecting an upper-funnel channel with vague influence claims and no evidence that the acquired customers still recover spend fast enough. Compare attribution views Look at last-click and data-driven reports together to see whether the channel's role is meaningfully different across models This does not prove incrementality, but it tells…

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