Diagnose the Funnel Before You Prescribe the Fix
Use AARRR to distinguish acquisition, activation, retention, revenue, and referral problems before selecting an experiment.
Principle: Growth work gets sharper when the leak has a stage name. The Funnel Map AARRR is not a dashboard decoration. It is a diagnostic sequence that helps the team ask whether the problem is arrival, first value, repeat value, monetization, or advocacy. Why It Works Without a stage map, teams propose solutions from their functional bias. AARRR narrows the search. Then RICE ranks the candidate bets inside the chosen stage, while the North Star checks that the stage bet still supports durable value. Practical Move When a metric goes soft, write one sentence that begins: "The evidence says our…
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