PRODUCT-DISCOVERY5 MIN READ
Interview without leading the customer to your solution
Practice asking story-based JTBD interview questions instead of leading solution questions.
Customer C Workspace Admin 01 Open the story 02 Probe the job 03 Avoid solution bait The interview risk A PM is tempted to test a favorite idea before hearing the customer’s actual story. Leading questions feel efficient, but they usually replace evidence with social niceness. 30m customer interview slot 1 favorite solution already in the PM’s head 0 good answers if the story never opens
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