Dialogue: Coach a Founder Off Feature Language
Use coaching language to redirect internal feature-first messaging toward one-reader benefit copy.
Leo L Founder Reframe Turn 1 The workflow engine is the whole product. The homepage should say that. How do you respond? Problem Turn 2 Okay, they hate missed approvals. But if we only talk about the pain, we sound negative. What do you say next? Draft Turn 3 Try a line then. What would you actually put on the page? Which draft do you offer? Best move: translate product pride into buyer consequence. The winning responses never mocked the feature. They asked what painful moment the feature resolves for one reader and then drafted from that answer. Coach with…
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