Defend A Specific Journey Lens In The Room
Explain why one actor and one scenario create a stronger journey map than a catch-all board.
Darren D Revenue Leader 01 Scope push 02 Method 03 Close The moment You are five minutes into kickoff when a stakeholder says, “Let’s just map everyone now so we don’t miss anything.” If you fold, the board will feel inclusive and become analytically weak. Journey mapping often fails before any sticky notes are placed. The earliest decision is whether the facilitator preserves the lens or gives in to the desire for a big, democratic artifact. NN/g guidance on point of view and scenario gives the facilitator a defensible answer: a map needs one actor and one specific experience to…
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