Dialogue: Prove MDM Value to an Executive
Explain MDM value in terms of decision defects, operational controls, and measurable outcomes.
COO Name the decision Connect the defect Commit to a metric The COO challenges the MDM program's value after seeing a platform-heavy roadmap. Funding depends on whether MDM changes operating outcomes, not whether it installs a hub. Weak proof Architecture Strong proof Decision defect Metric Rework hours DMAIC value framing Define the defect, measure the baseline, improve the control, and commit to a control metric. Platform capability Decision -> defect -> control -> metric COO says: Why do I need an MDM program instead of asking teams to clean their own data? COO says: What exactly will improve in the…
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