Use PPC and CAC evidence to redirect high-click creative toward higher-quality demand.
Lena L Creative Lead 1 Acknowledge 2 Redirect 3 Brief Creative review 20 sec Scene Lena says, This concept doubled CTR. Why are you asking us to move away from it? The operator has to connect attention quality to customer economics without insulting the work. The move 1 min Protect trust, raise quality Acknowledge the signal -> connect it to intent -> rewrite the brief around recoverable demand
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