PAID-ACQUISITION5 MIN READ
Handle an Attribution Disagreement
Use attribution models constructively instead of turning them into channel politics.
Owen O Growth Lead 1 Reframe 2 Match model 3 Pressure-test Mix review 20 sec Scene Owen says, Search says last-click proves social is weak. Social says data-driven proves search is just harvesting demand. What do we do? The meeting needs a decision frame, not a scoreboard fight. The frame 1 min Defuse the model war Decision first -> model second -> economics third
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