PR-AGENCY-MANAGEMENT5 MIN READ
Handle a Reporter Correction Without Losing the Client
Use stakeholder and crisis principles to request a correction accurately and respectfully.
Avery A Client legal lead M Map F Facts R Repair The correction 20 sec Scene Legal wants a hard correction. The reporter relationship is valuable. The published error is real and material. The agency has to protect accuracy without turning a fixable error into relationship damage. 10x customer-count error 4 stakeholders in the correction
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