WRITING5 MIN READ
Dialogue: Rewrite a Risky Marketing Claim With Legal
Use BLUF and plain language inside a written collaboration with Legal to resolve a risky claim efficiently.
Leo L Legal counsel The setup 20 sec Launch-day copy review Leo comments: "Guaranteed savings in 30 days" is too broad for the evidence you have. You need a written response that resolves the issue now, not a vague note that triggers another round. 1 page launching today 1 claim too broad for evidence The framework 1 min Write the reply like a decision note Acknowledge → revise → justify The strongest written reply answers the concern, proposes exact wording, and explains the principle in plain language. Weak move
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