Dialogue: Sales Wants a Free-Text Segment
Guide a stakeholder from a free-text master-data request to a governed reference list and decision owner.
Priya, Sales Director Acknowledge the need Define the decision Offer a governed path Sales wants strategic_segment as free text in the customer master. The same field will feed renewal planning, executive coverage, and finance reporting. Current variants 6 Requested control Free text Better control Governed list DAMA reference data plus DACI roles Shared segment values need a business purpose, allowed values, accountable owner, and change path. Free text now Decision -> values -> owner -> cadence Priya says: My reps need nuance. A fixed segment list will flatten the account story. Priya says: The decision is executive coverage, but I…
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