Choose advisory language that combines candor, diagnosis, and trust.
Dana D Client sponsor 1 Open 2 Diagnose 3 Advise Dana has funded the work, but in the readout she crosses her arms and says the recommendation sounds like something that works on paper. This is a trust test, not just an information exchange. turns relationship to protect Candor with ownership The Trust Equation says trust rises with credibility, reliability, and intimacy, and falls with self-orientation. Advisory work depends on all four. Credibility answers, do they know what they are talking about. Reliability answers, do they do what they say. Intimacy answers, can I be candid with them. Self-orientation answers,…
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