Walk the Change Coalition Before the Tool Launch
Build a guiding coalition for digital change before broad rollout.
Digital leadership moment Elena has a workflow automation launch in 16 days. IT is ready, but Operations, Compliance, and frontline supervisors each believe someone else owns adoption. The risk is an ownerless launch: everyone agrees in principle and waits for someone else in practice. Kotter coalition logic Kotter’s guiding coalition matters because digital change crosses authority lines. A tool can be technically ready while socially ownerless. The mechanism is distributed credibility: people listen when the coalition includes formal sponsors, operational influencers, and people who understand the workflow pain. The leader’s task is to form a coalition that can remove barriers,…
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