Decision Walk: What to Do When Reach Drops
Walk through the strongest diagnosis sequence for a low-performing social post.
The drop Yesterday’s reach is down 41% and the room wants a fast explanation. If you diagnose in the wrong order, you learn the wrong lesson. Diagnosis order Pillar -> hook -> AIDA -> distribution Start with what you control most directly. Message quality usually fails before platform mystery does. Blame the algorithm Feels satisfying, teaches little You find message issues before chasing external explanations. Good social analysis starts with controllable variables and moves outward. 01 First check 02 Second check 03 Fresh case Step 1 The founder says the algorithm is the reason.
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