Find the Adoption Bottleneck With ADKAR
Use ADKAR to diagnose the real reason a digital adoption effort is stuck.
Low adoption is a diagnosis problem before it is a communication problem. The ADKAR scan ADKAR breaks individual change into five conditions. Awareness asks whether people understand why the change is needed now. Desire asks whether they have a reason to participate instead of comply. Knowledge asks whether they know what to do. Ability asks whether they can perform the new behavior in real work, with real access and real constraints. Reinforcement asks whether the environment keeps the behavior alive after launch week. Why the order matters Digital programs often overuse training because training is visible. But training is a…
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