Sequence urgency, coalition, and short-term wins in a digital change effort.
The rollout is live Field-service adoption is 22%, and the sponsor wants stronger language. The team needs momentum, not another broadcast. Kotter sequence Urgency -> Coalition -> Short-term win Each step converts attention into action. Skip one and the change either sounds loud, feels ownerless, or fails to prove value. Announcement Pressure without conditions The change earns belief through evidence. Digital urgency must be operational enough that teams can act on it this week. 01 Signal 02 Coalition 03 Win Step 1 You need urgency without panic.
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