Walk a Source Through Double Diamond
Use divergent and convergent thinking to turn one source into a focused derivative plan.
Transcript rush You have a 45-minute customer interview and a campaign board due by noon. Stakeholders are already requesting formats. If you choose formats before defining the thesis, every derivative becomes a different guess. Double Diamond Discover -> Define -> Develop -> Deliver Widen to understand the source, narrow to a thesis, widen again to explore assets, then narrow to a sequence. Shortcut Format list first The plan has creative range and one strategic spine. Repurposing is a design problem: explore the source before you package it. 01 Discover 02 Define 03 Now you try: fresh source Widen The transcript…
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