Battlecard: Just Send Me the Deck
Respond to a deck request by preserving trust and earning one discovery question.
A prospect cuts the discovery call short or asks for materials before sharing much context, and you still need to learn what pain or proof would make the follow-up relevant. Can you just send me the deck? Absolutely. I can send the useful version instead of the generic version. What should it speak to most: the workflow pain you are trying to solve, the stakeholder proof you need, or the business case you are testing? The response uses active listening by respecting the time constraint, keeps SPIN alive by asking for the relevant problem lane, and avoids turning the pain…
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