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DISTRIBUTOR-MANAGEMENT5 MIN READ

Sort Launch Work Into RACI Roles

Apply RACI roles to common manufacturer-distributor launch tasks.

Sort each role statement into the right RACI category for a distributor launch. Responsible Accountable Consulted Informed Distributor reps complete the store visits and upload evidence Distributor sales manager owns whether retailer training is completed on time Manufacturer product specialist reviews the training script before launch Finance receives the final promotion-spend summary after approval Supply planner executes allocation to the agreed launch SKU list Channel director signs off the launch readiness gate Legal gives input on retailer display claims before materials are printed Customer service receives the final escalation path for reference

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