Use urgency and importance to triage distributor stockout responses without overcorrecting.
The incident A priority customer is exposed and the distributor asks for broad emergency action. Urgency can make every SKU look equally critical. Urgent versus important Eisenhower stockout triage Separate immediate customer protection from later system repair. 2x2 Urgency by importance Emergency response without permanent firefighting. Protect scarce inventory and scarce attention. 01 Protect 02 Prove 03 Prevent Step 1 The customer may run out tonight.
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