Recall which EAST lever to use for common referral trigger problems.
Framework EAST What does EAST check before a referral prompt ships? Flip to expand the four levers. Trigger choice Homepage banner or milestone prompt? Use the milestone prompt when the event is reliable and recent. Completion drop Customers start referrals but abandon the form. Intent is visible, completion is weak. EAST move Fix Easy first: prefill fields, add editable wording, and remove optional questions. Do not lead with a bigger reward before testing friction. High starts show some motivation; the missing lever is likely ability/ease. Relationship risk Customers worry the referral will feel spammy. This is a Social lever problem.…
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