INFLUENCE-PERSUASION4 MIN READ
EPL Before the Ask
Use the EPL check to strengthen a request before sending it.
acronym-cards preflight-check before-after EPL E E - Ethos Why should they trust this? Ethos Add the evidence source, relevant expertise, method, or credible introducer. Cialdini authority lives here when it is specific and truthful. P P - Pathos Why does it matter now? Pathos Name the real human or business stake: customer pain, team load, missed opportunity, risk, or pride in a standard. L L - Logos Does the reasoning support the ask? Logos
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