ADVERTISING-AGENCY-MANAGEMENT5 MIN READ
Escalate Scope Without Drama
Apply RAPID roles to decide how to escalate a scope issue.
Scope changes A late influencer add-on appears after campaign approval. It could be growth or margin leakage. The team needs a decision architecture before personalities fill the gap. RAPID roles Recommend, Agree, Perform, Input, Decide Escalate with roles and options so leadership can decide instead of untangling the story. Vague escalation 'Client added scope again.' The scope issue becomes a choice with owners. Escalation is a packaged decision. 01 Frame 02 Package 03 Decide Signal The influencer add-on is exciting, but it changes deliverables and timing.
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