Ethical Influence Cards for Coaches
Use ethical influence principles in coaching-business sales and referral moments.
Authority How should a coach show authority without sounding inflated? Authority works when it reduces uncertainty with evidence. Discount ask Can you reduce the price? The buyer may be testing fit, affordability, or value. Your line We can reduce scope to fit that budget, or keep the full package if the full outcome matters. Which tradeoff makes more sense for you? Do not give the same scope for less money without a reason. This preserves reciprocity and keeps the buyer in a fair choice. Consistency What is a consistency-based close that does not pressure the buyer? You said the priority…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in