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EXECUTIVE-COACHING5 MIN READ

Contract Before You Coach

Use the GROW model to contract a coaching conversation before giving advice.

A coaching session goes thin when the coach accepts the first problem as the real problem. Goal Before Story Start by asking what the executive wants to be true after the conversation. This is not a warm-up. It is the contract. Without it, the session can drift into a status update, complaint loop, or disguised consulting request. Reality Without Drama Once the goal is clear, test the current reality. Ask for observed facts, not just conclusions. Then ask where the executive has influence. That keeps coaching away from blame and toward agency. Options Before Commitment Only after goal and reality…

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