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EXECUTIVE-PRESENCE5 MIN READ

CFO Pushback Without Flinching

Use gravitas and concise communication to respond to CFO scrutiny.

Dana DF Chief Financial Officer 1 Proof 2 Cost 3 Decision The room 20 sec CFO challenge Dana challenges the retention proposal in front of Sales and Product. Your response will either show business judgment or make the proposal feel emotional. Hewlett lens 90 sec Gravitas + communication Agree with the proof standard, then show the causal chain

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