Experiment Governance: Build, Measure, Learn

Variant is built The pricing banner is ready to ship, but the experiment doc does not say what uncertainty it tests or what result would change the plan. Shipping a variant without a learning loop creates data without a decision. Build-Measure-Learn Every experiment needs a learning loop Build the smallest test, measure the right signals, then learn what decision follows. Shortcut Launch because the variant is built. The review approves learning, not just activity. If the result cannot change a decision, the experiment is not ready. 01 Question 02 Measure 03 Decision Learning question uncertainty

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