Explain Whole-Life Cost to a CFO Who Only Sees the Premium
Handle executive pushback on a sustainable premium by translating it into whole-life economics.
Alicia CF CFO Alicia sees a 9 percent premium on the recommendation line and assumes procurement is asking Finance to subsidize values. If procurement cannot explain where the cost moves, the premium becomes the whole story. 9% upfront premium 36m decision horizon 4 min to reset the frame Show the cost tree, then the contract lever Lead with where the money goes, not with abstract sustainability language. Wrong shortcut The greener option is just better for the planet The CFO critiques assumptions, not motives. Whole-life cost persuades better when procurement also offers a way to test the assumption in contract…
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