Feedback Without Bruising The Brand
Use SBI to deliver talent feedback that names behavior and impact without making identity judgments.
Do not make the feedback bigger than the evidence. Talent can improve behavior faster than they can defend their identity. Situation Name the exact moment. 'In the 2 p.m. callback with Northline' is useful. 'Lately' or 'you always' is too slippery. Specificity tells the person which file in their memory to open. Behavior Describe what was seen or heard. 'You arrived 18 minutes after call time' is behavior. 'You were careless' is interpretation. Talent work is already emotionally exposed; avoid adding judgment where observation will do the job. Impact Explain why it matters. The impact might be buyer confidence, set…
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