Walk the New Price Plan
Pressure-test a pricing change with contribution margin, payment timing, and CLV.
comparison Pricing pressure A lower entry plan could double signups, but support cost and billing cadence may make the new customers less valuable. Pricing is where P&L margin, cash timing, and CLV meet. Pricing gates Contribution -> cash -> lifetime value Treat price as an economic design choice. Each gate asks whether the plan creates value after cost, timing, and retention. Shortcut Copy a competitor's low price A price plan that attracts the right customers, not just more customers. Pricing is strong when it shapes customer behavior and unit economics at the same time. 01 Contribution 02 Cash 03 CLV…
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