Finance Translation Deck
Recall which finance lens to use for common business claims.
P&L lens When someone says revenue is up, what should you ask next? Ask what happened to gross margin, operating expense, and operating income. Revenue is the top of the P&L. The finance read comes from how much profit remains after direct and operating costs. Profit vs cash Profit improved, but cash fell. Which lens explains the gap? Profit and cash can diverge without either statement being useless. Discount objection Procurement needs 20% off to sign this quarter. Use when discount pressure shows up before payment terms or scope are discussed. Your line We can discuss price, but we need…
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